About

The Strategist

Fractional Services for Small Businesses

I help small businesses run smoother, sell smarter, and scale with confidence. As a Sales Consultant, Hiring Manager, and Project/Event Manager on a fractional basis, I bring high-impact support without the overhead of a full-time hire. Whether you are launching a new service, organizing a corporate event, or rebuilding your sales pipeline- I step in, assess the gaps, and get it done.

With a background in fast-paced sales, startup systems, and creative direction, I’m known for bringing clarity and calm into chaotic growth stages. My clients are often brilliant but overwhelmed- visionaries who need someone trustworthy, intuitive, and execution focused. That’s where I come in. I make things move.

The Artist & Writer

Abstract Expressionism | Mixed Media Painting | Author

Alongside my business work, I maintain a dedicated art and writing practice centered in my private studio. I create layered, intuitive abstract mixed media paintings that explore memory, emotion, and transformation. My work is textural and expressive, often built through instinct as much as intention- a process of translating feeling into form.

I regularly participate in local gallery exhibitions and curated art markets, and my work continues to expand through custom commissions and conceptual series.

I’ve published my first book, The Bouncing Back Blueprint- a blended work of reflection, self-reclamation, and professional insight. Written under the pen name Vale Lockwood, the book weaves lived experiences with poetic narrative, offering readers a path back to their own voice and power. With three more books currently in development, my writing continues to explore themes of resilience, identity, and strength.

Why Both Matter

Creative Intuition Meets Tactical Execution

Vale Lockwood LLC exists at the intersection of vision and action. I bring aesthetic intelligence and operational grit to every project I touch. I’ve worked in boardrooms, galleries, art fairs, and brand activations- and I’ve built my career on the ability to adapt, communicate, and lead through it all.

-Lisa Travin

Founder & Creative Director